Harvests of Joy: My Life, My Way - How Great Taste Became Great Business Book

Wine is Robert Mondavi's business, but it is also his life. The founder of the Robert Mondavi Winery in Napa Valley, now in his mid-80s, tells the story of his business and his life, laying out the lessons he learned in each, with writer Paul Chutkow. Beginning with the legendary fallout in the 1960s with his younger brother and the rest of his family over the direction of the family-owned Charles Krug Winery, Mondavi describes how, at the age of 52, he started the Mondavi Winery, with the vision of making his wines, and those of all California wineries, equal in reputation to France's. The way Mondavi tells it, he almost single-handedly built up not only his business, but also the reputation of Napa Valley as a tourist destination, and of wine as a source of good health. He emphasizes his vision, drive, perfectionism, willingness to innovate, and work ethic, attributing many of his values to his immigrant Italian parents. But Mondavi acknowledges that there were many sour grapes, some of his own sowing: the fallout with his brother that led to a multimillion dollar court settlement, the breakup of his 40-year marriage, the friction between him and his two sons over the winery, and the financial crisis after the company went public in 1993. Now, happily remarried, relations improved with his sons, and the business a successful global corporation, Mondavi sums up his life's lessons: "What you need is common sense, a commitment to hard work and the courage to go your own way." He also highlights 15 basic components of his philosophy of success, such as having confidence in yourself and always staying positive. He writes, "Out of all the rigidities and mistakes of my past, I've learned one final lesson, and I'd like to see it engraved on the desk of every business leader, teacher, and parent in America: The greatest leaders don't rule. They inspire." --Dan Ring Read More