Hegarty on Advertising: Turning Intelligence into Magic Book + PRICE WATCH * Amazon pricing is not included in price watch

Hegarty on Advertising: Turning Intelligence into Magic Book

Hegarty on Advertising Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology. Full descriptionRead More

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  • ASDA

    Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik amongst many many other highly successful campaigns for major brands. This title provides advice on the elements of advertising from pitching to the effects of new technology.

  • 0500515565
  • 9780500515563
  • John Hegarty
  • 6 June 2011
  • Thames & Hudson
  • Hardcover (Book)
  • 224
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