Helvetica Forever: Story of a Typeface Book + PRICE WATCH * Amazon pricing is not included in price watch

Helvetica Forever: Story of a Typeface Book

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.Read More

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  • Pickabook

    Lars Muller (Editor), Victor Malsy (Editor)

  • 3037781211
  • 9783037781210
  • Lars Muller, Victor Malsy
  • 1 December 2007
  • Lars Muller Publishers
  • Hardcover (Book)
  • 159
  • Illustrated
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