Herd: How to Change Mass Behaviour by Harnessing Our True Nature Book + PRICE WATCH * Amazon pricing is not included in price watch

Herd: How to Change Mass Behaviour by Harnessing Our True Nature Book

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical controversial and significant theory of consumer behavior in a generation.Read More

from£19.15 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £3.54
  • Blackwell

    — Russell Davies, Founder, Open Intelligence Agency Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities?

  • 0470060360
  • 9780470060360
  • Mark Earls
  • 26 January 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 368
  • 1
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