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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) Book
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BookDepository
Hey, Whipple, Squeeze This : Paperback : John Wiley and Sons Ltd : 9780470190739 : 0470190736 : 19 Feb 2008 : In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.
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ASDA
In this new edition of the irreverent celebrated bestseller master copywriter Luke Sullivan looks at the history of advertising from the good to the bad to the ugly. Updated to cover online advertising this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.
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Blackwell
Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic...
- 0470190736
- 9780470190739
- Luke Sullivan
- 19 February 2008
- John Wiley & Sons
- Paperback (Book)
- 352
- 3rd Edition
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