Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) Book + PRICE WATCH * Amazon pricing is not included in price watch

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) Book

Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.Read More

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  • BookDepository

    Hey, Whipple, Squeeze This : Paperback : John Wiley and Sons Ltd : 9780470190739 : 0470190736 : 19 Feb 2008 : In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.

  • ASDA

    In this new edition of the irreverent celebrated bestseller master copywriter Luke Sullivan looks at the history of advertising from the good to the bad to the ugly. Updated to cover online advertising this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.

  • Blackwell

    Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic...

  • 0470190736
  • 9780470190739
  • Luke Sullivan
  • 19 February 2008
  • John Wiley & Sons
  • Paperback (Book)
  • 352
  • 3rd Edition
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