HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
High Visibility: The Manufacturing and Marketing of Celebrities Book
High visibility is not just a matter of vanity any more - it's a fact of life. Today, throughout all sections of society, you gain power not because of your ability but your visibility. This feeling has become so strong that professionals of all kinds - businesspeople, lawyers, doctors, entertainers, athletes, politicians and others - are finding out that they are only as successful as they are visible. To match this trend, a new industry has evolved, dedicated to helping people achieve this much-sought after high visibility. Destroying the fallacy that success comes only to the able and the lucky, "High Visibility" describes the manufacturing and marketing techniques that increasingly separate the powerful from the powerless. Based on numerous case studies, this book shows how the process of celebrity marketing works and how it can be harnessed by anyone who wants to understand and use high visibility in their own careers and lives.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0434910244
- 9780434910243
- Philip Kotler, Irving Rein, Marty Stoller
- 1 March 1990
- Butterworth-Heinemann Ltd
- Paperback (Book)
- 366
- New edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.