High Visibility: The Manufacturing and Marketing of Celebrities Book

High visibility is not just a matter of vanity any more - it's a fact of life. Today, throughout all sections of society, you gain power not because of your ability but your visibility. This feeling has become so strong that professionals of all kinds - businesspeople, lawyers, doctors, entertainers, athletes, politicians and others - are finding out that they are only as successful as they are visible. To match this trend, a new industry has evolved, dedicated to helping people achieve this much-sought after high visibility. Destroying the fallacy that success comes only to the able and the lucky, "High Visibility" describes the manufacturing and marketing techniques that increasingly separate the powerful from the powerless. Based on numerous case studies, this book shows how the process of celebrity marketing works and how it can be harnessed by anyone who wants to understand and use high visibility in their own careers and lives.Read More