Hospitality Marketing Management, 4th Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Hospitality Marketing Management, 4th Edition Book

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. * Includes coverage of tourism marketing * Features new material on marketing technology and it's implications in the hospitality industry * Offers international coverage * Provides new, applications approach to the discipline of marketingRead More

from£76.01 | RRP: £75.00
* Excludes Voucher Code Discount Also available Used from £21.60
  • 0471476544
  • 9780471476542
  • Robert D. Reid, David C. Bojanic
  • 12 August 2005
  • John Wiley & Sons
  • Hardcover (Book)
  • 640
  • 4th Edition
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