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Hospitality Marketing: Principles and Practice Book

Takes a fresh approach to outlining marketing processes in the hospitality industry. This title contextualises the marketing mix for the hospitality industry. It contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.Read More

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ASDA
Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality.
Pickabook
David Bowie, Francis Buttle

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Hospitality Marketing: Principles and Practice Book

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