Hospitality Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Hospitality Marketing Book

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. Packed with international examples of good practice Contains questions for discussion or revision Includes lists of options for application of theory Read More

from£44.97 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £4.19
  • 0750626887
  • 9780750626880
  • Alison Morrison, NEIL WEARNE
  • 5 February 1996
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 256
  • 2nd Revised edition
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