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Hotel and Lodging Management: An Introduction, 2nd Edition Book
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Product Description
Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments.
This updated Second Edition presents:
- New, completely updated chapters on human resources and the sales and marketing departments
- Up-to-date case studies reflecting the latest management trends and issues
- Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels
- New sections on yield management, lodging environments, franchise companies, and management organizations
- 0471474479
- 9780471474470
- Alan T. Stutts, James Wortman
- 1 April 2005
- John Wiley & Sons
- Hardcover (Book)
- 368
- 2nd Edition
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