How Cool Brands Stay Hot: Branding to Generation Y Book + PRICE WATCH * Amazon pricing is not included in price watch

How Cool Brands Stay Hot: Branding to Generation Y Book

Reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, this title includes insights into the consumer psychology and behaviour of the Millennials. It provides you with creative ideas on how to...Read More

from£19.99 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £3.15
  • 0749468041
  • 9780749468040
  • Joeri Van Den Bergh, Mattias Behrer
  • 3 March 2013
  • Kogan Page
  • Paperback (Book)
  • 288
  • 2
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