How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and Marketing Book

Intriguing tales of how familiar products were created--why Big Mac is so hot, how the Life Saver got its hole, why there is an "O" in Jell-O--provide insight into marketing machinations and a backstage view of the boardroom.Read More

from£10.78 | RRP: £7.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0887306772
  • 9780887306778
  • Jack Mingo
  • 31 August 1994
  • HarperCollins,Australia
  • Hardcover (Book)
  • 228
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