How to Advertise Book + PRICE WATCH * Amazon pricing is not included in price watch

How to Advertise Book

An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies of color photos.Read More

from£N/A | RRP: £9.92
* Excludes Voucher Code Discount Also available Used from £3.91
  • 0312171080
  • 9780312171087
  • Kenneth Roman, Jane Maas, Roman
  • 1 December 1997
  • St. Martin's Press
  • Paperback (Book)
  • 208
  • 2nd
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