How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding Book + PRICE WATCH * Amazon pricing is not included in price watch

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding Book

Usually a country brand is not focused resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment with strong positive returns. This book will guide you along the path to building a successful brand.Read More

from£N/A | RRP: £27.00
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  • Blackwell

    A common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding.

  • Foyles

    Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an...

  • Pickabook

    Teemu Moilanen, Seppo K. Rainisto

  • 0230220924
  • 9780230220928
  • Teemu Moilanen, Seppo Rainisto
  • 15 December 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 230
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