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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes and Conferences Book
Well-known author and consultant Howard Shenson shows consultants, educators and trainers how to enter and flourish in the lucrative and fast-growing seminar business--an estimated 3-to-4 billion industry. Covers everything from choosing a topic and developing a program to targeting a market, pricing and promotion. Provides practical details on selecting facilities, writing brochures, advertising, using direct mail, add-on materials and much more. Features checklists, tables and sample forms that help make planning easy and efficient.Read More
from£60.01 | RRP: * Excludes Voucher Code Discount Also available Used from £5.86
- 0471527084
- 9780471527084
- Howard L. Shenson
- 1 November 1990
- John Wiley & Sons
- Hardcover (Book)
- 288
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