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How to Manage Your Global Reputation: Guide to the Dynamics of International PR Book
This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0333660617
- 9780333660614
- Michael Morley
- 1 February 1998
- Palgrave Macmillan
- Hardcover (Book)
- 184
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