How to Plan Press Advertising (Advertising Guides) Book + PRICE WATCH * Amazon pricing is not included in price watch

How to Plan Press Advertising (Advertising Guides) Book

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.Read More

from£17.53 | RRP: £12.99
* Excludes Voucher Code Discount Also available Used from £3.56
  • 0304334324
  • 9780304334322
  • Iain Maitland
  • 5 December 1996
  • Thomson Learning
  • Paperback (Book)
  • 145
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