How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing) Book

An examination of the whole sales process which aims to help the reader understand it more fully. Accompanying exercises and case studies are designed to enable the reader to develop the skills necessary for successful selling. The work is directed at students of business management and marketing who are interested in organizations that market services rather than goods and practitioners in all service industries who are responsible for marketing. Malcolm McDonald is author of "Marketing Plans".Read More

from£N/A | RRP: £18.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0434912883
  • 9780434912889
  • Malcolm McDonald, John Leppard
  • 24 October 1988
  • Butterworth-Heinemann Ltd
  • Paperback (Book)
  • 256
  • 2nd Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.