How to Start and Run Your Own Advertising Agency Book

Written in an easy-to-use, step-by-step format, this one-of-a-kind resource gives advertising professionals and entrepreneurial dreamers all the tools they need to start an ad agency, run it, and grow it into a highly profitable business. Account execs, copywriters, art directors, media planners, and those with little or no experience in advertising will find all the information they need to get started. Written from the owner's perspective, How to Start and Run Your Own Advertising Agency defines responsibilities for every important agency function and job, from financial to creative to production. It is packed with professional-level guidance for prospecting and keeping clients, complying with advertising and business regulations, developing a business plan, leasing office space, choosing the right media, and creating effective advertising. It includes checklists, glossaries of terms, sample contracts, financial statements and legal forms, and lists of reference materials to guide readers every step of the way to agency success.Read More