How to Succeed in Business by Breaking All the Rules Book + PRICE WATCH * Amazon pricing is not included in price watch

How to Succeed in Business by Breaking All the Rules Book

How to Succeed in Business by Breaking the Rules: A Plan for Entrepreneurs, by self-made millionaire Dan S. Kennedy, is an unorthodox blueprint for small-business success. It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known (Pulp Fiction director Quentin Tarantino) to the unknown (a group of airport massage therapists). Forget widely accepted principles such as blind optimism and arrogant self-promotion, he writes. Instead, break out of the box using the unconventional ideas and nontraditional techniques that he describes with cliché-busting glee. Read More

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  • Product Description

    A successful entrepreneur shares his views on how the standard business maxims are not always true and offers practical advice and anecdotes to help readers make going into business for themselves work. 35,000 first printing. Tour."

  • 0525941983
  • 9780525941989
  • Dan S. Kennedy
  • 30 September 1997
  • E P Dutton & Co Inc
  • Hardcover (Book)
  • 208
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