How to Think Like the World's Greatest Marketing Minds: Business Lessons from David Ogilvy, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, ... Other Masters of Marketing (Leader's Edge) Book + PRICE WATCH * Amazon pricing is not included in price watch

How to Think Like the World's Greatest Marketing Minds: Business Lessons from David Ogilvy, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, ... Other Masters of Marketing (Leader's Edge) Book

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.Read More

from£8.18 | RRP: £13.99
* Excludes Voucher Code Discount Also available Used from £7.32
  • 0071360700
  • 9780071360708
  • Marcia Layton Turner
  • 1 November 2000
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 190
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