How to Think Like the World's Greatest New Media Moguls: Business Lessons from Geraldine Laybourne (Oxygen.com), Jeff Taylor (Monster.com), Steve Case ... Other New Media Sensations (Leader's Edge) Book + PRICE WATCH * Amazon pricing is not included in price watch

How to Think Like the World's Greatest New Media Moguls: Business Lessons from Geraldine Laybourne (Oxygen.com), Jeff Taylor (Monster.com), Steve Case ... Other New Media Sensations (Leader's Edge) Book

Noted journalist Dale Buss explores the winning business strategies behind today's most exciting, outrageous and successful new media projects and personalities. From TheStreet.com's James Cramer to Michael Robertson of MP3.com, from Craig Kanarick and Jeff Dachis of Razorfish to the editors of The Onion, Slate, Salon, and Suck, Buss provides the inside scoop on how these moguls think about their businesses, how they have influenced, inspired, and scared the heck out of the old media, and how they plan to continue to dominate the business landscape. Features eye-opening anecdotes and memorable quotes from the new media moguls Provides ideas to help readers apply cutting edge strategies to their own businesses Read More

from£16.83 | RRP: £13.99
* Excludes Voucher Code Discount Also available Used from £21.32
  • 0071360697
  • 9780071360692
  • Dale Buss
  • 1 August 2001
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 216
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.