How to Write Sales Letters That Sell Book

A direct mail piece can have extraordinary positive results for a business, or be a waste of money. Time spent learning to write letters that [Italics] sell might be one of the best business investments that it is possible to make. Drayton Bird, an acknowledged expert on writing sales letters, takes the reader through the necessary stages from planning, through gathering information about the product and the target reader, incorporating the right ingredients and structure, to the way to end, the tone to adopt and how to close, as well as how to deal with the "guts" of the letter itself.

Examples of good and bad sales letters are included throughout to illustrate the points made in the text, and there are sections dealing with how the letter should look, length, tips on how to make the letter more effective, when to use headings, color, texture and more.