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How to Write a Marketing Plan: Creating Success 88 Book
Makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. It looks at various useful stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.Read More
from£13.48 | RRP: * Excludes Voucher Code Discount Also available Used from £5.30
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Waterstones
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budget
- 0749461500
- 9780749461508
- John Westwood
- 3 November 2010
- Kogan page
- Paperback (Book)
- 144
- 3
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