IMC Planpro Handbook Book + PRICE WATCH * Amazon pricing is not included in price watch

IMC Planpro Handbook Book

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.Read More

from£57.83 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £39.96
  • 0131998129
  • 9780131998124
  • Kenneth E. Clow
  • 6 March 2006
  • Prentice Hall
  • Paperback (Book)
  • 195
  • 3
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