IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication Book + PRICE WATCH * Amazon pricing is not included in price watch

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication Book

Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the...Read More

from£24.93 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £5.23
  • Foyles

    Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on...

  • Pickabook

    Don E. Schultz, Heidi F. Schultz

  • 0071416625
  • 9780071416627
  • Don E Schultz, Heidi Schultz
  • 1 November 2003
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 320
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