Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Book + PRICE WATCH * Amazon pricing is not included in price watch

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Book

A guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points.Read More

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  • ASDA

    Learn to capitalize on online word of mouth leverage its power and measure results of your initiatives Savvy strategic and right on time Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth.

  • Blackwell

    This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points.

  • 0470442557
  • 9780470442555
  • Idil M. Cakim
  • 26 January 2010
  • John Wiley & Sons
  • Hardcover (Book)
  • 224
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