Implementing a Successful Marketing Strategy: Leading CMOs on Budgeting, Media Allocation, and Achieving a Successful Return on Investment (Inside the Minds) Book

Implementing a Successful Marketing Strategy is an authoritative, insider's perspective on devising, developing, and executing an effective long-term marketing strategy for your company. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for creating unique business messages, knowing your target audience, and assessing launch success. These authors explain how to stay on top of innovative strategies by outlining the fundamental components of a successful marketing campaign, following industry trends and demographics, and leveraging the ever-increasing role of the Internet. From conducting essential market research to determining ambitious yet attainable marketing goals to establishing the role of each member of the marketing department in achieving those goals, these authors discuss what it takes to support business objectives by focusing on marketing changes that directly impact the bottom line of the company. Underlining a company's need to be agile, adaptable, and forward-thinking in this increasingly competitive business climate, the authors also demonstrate the importance of fully utilizing your resources by using all available marketing channels to transmit your company s message. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to implementing a proactive marketing strategy that catapults your company far above the rest. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Read More