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Improving Marketing Effectiveness in Digital Age (Financial Times Series) Book
Drawing on interviews and case studies from a wide range of industries, the report illustrates how blue-chip companies are embracing new information-tailored marketing techniques. The information revolution is radically changing industry...Read More
from£100.00 | RRP: * Excludes Voucher Code Discount Also available Used from £3.56
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Pickabook
Malcolm McDonald, Hugh Wilson
- 0273644270
- 9780273644279
- Prof Malcolm Mcdonald, Dr Hugh Wilson
- 25 June 1999
- Financial Times/ Prentice Hall
- Paperback (Book)
- 192
- 1
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