In Search of a New Logic for Marketing: Foundations of Contemporary Theory Book + PRICE WATCH * Amazon pricing is not included in price watch

In Search of a New Logic for Marketing: Foundations of Contemporary Theory Book

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing which emphasize his knowledge and expertise in the field of service and relationship marketing during the last 27 years.Read More

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  • Blackwell

    In Search of a New Logic for Marketing is a unique collection of journal articles, illustrating 30 years of Christian Gronroos' research into service marketing and its extensions into relationship marketing. Christian Gronroos portrays the reasons...

  • 0470061294
  • 9780470061299
  • Christian Gronroos
  • 12 January 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 236
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