In Search of the Obvious: The Antidote for Today's Marketing Mess Book + PRICE WATCH * Amazon pricing is not included in price watch

In Search of the Obvious: The Antidote for Today's Marketing Mess Book

In this book, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that...Read More

from£25.63 | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £6.49
  • Foyles

    This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very un...

  • 0470288590
  • 9780470288597
  • Jack Trout
  • 24 October 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 224
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