| HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
In Your Face: How American Marketing Excess Fuels Anti-Americanism Book
They hate us. They really hate us. Millions of people around the world have come to despise the United States. One of the biggest reasons? American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local traditions and values, and seeks to "McDonald-ize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true impact. J.K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the forward wedge of a cultural attack by an arrogant, wasteful society of overfed, gas-guzzling, Hummer-driving bullies. Along the way, Johansson considers the Bush administration's "repositioning" of America and the post-9/11 collapse of American … read more...
from£21.58 | RRP: * Excludes Voucher Code Discount Also available Used from £6.48
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
