The authors offer profiles of 164 fashion designers and retailers from many countries who have had the most impact on American dress and culture from the late 19th century through the year 2000. Each entry introduces a fashion personality or retailer whose influence on the industry reflected societal, political, and/or economic change. The commercial side of fashion, neglected in most fashion encyclopedias, is explored here, with details of licensing agreements and marketing innovations not easily found elsewhere.
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