In the News: The Practice of Media Relations in Canada Book + PRICE WATCH * Amazon pricing is not included in price watch

In the News: The Practice of Media Relations in Canada Book

Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.Read More

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  • ASDA

    Addresses not only traditional communications but also the onslaught of the media that we experience in our everyday lives. This work explains the practices and proposes a plan with which to manage media relationships. It is for communications students and media relations practitioners in the private public and voluntary sectors.

  • Blackwell

    In the News provides an introduction to media relations in Canada, from both a practical and a philosophical approach. Grounded in the latest research on how to work with the media, it explains current media practices and demonstrates how to take...

  • 0888644957
  • 9780888644954
  • William Wray Carney
  • 12 March 2008
  • University of Alberta Press
  • Paperback (Book)
  • 276
  • 2Rev Ed
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