Inclusive Branding: The Why and How of a Holistic Approach to Brands Book + PRICE WATCH * Amazon pricing is not included in price watch

Inclusive Branding: The Why and How of a Holistic Approach to Brands Book

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.Read More

from£N/A | RRP: £37.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0333980794
  • 9780333980798
  • Klaus Schmidt, Chris Ludlow
  • 22 October 2002
  • Palgrave Macmillan
  • Hardcover (Book)
  • 200
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