Industrial Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Industrial Marketing Book

"Industrial Marketing" is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.Read More

from£8.08 | RRP: £5.99
* Excludes Voucher Code Discount Also available Used from £71.20
  • 0195677943
  • 9780195677942
  • Ghosh
  • 6 April 2006
  • OUP Oxford
  • Paperback (Book)
  • 648
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