Innovate or Perish: Managing the Enduring Technology Company in the Global Market Book + PRICE WATCH * Amazon pricing is not included in price watch

Innovate or Perish: Managing the Enduring Technology Company in the Global Market Book

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.Read More

from£N/A | RRP: £22.99
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  • 047177930X
  • 9780471779308
  • Edward Kahn
  • 2 January 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 336
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