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Innovation Games: Creating Breakthrough Products and Services Book
* Excludes Voucher Code Discount Also available Used from £16.15
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ASDA
Includes twelve games that help you uncover your customers' true hidden needs and desires. This work helps you learn what each game will accomplish why it works and how to play it with customers. It then shows how to integrate the results into your product development processes helping you focus your efforts and reduce your costs.
- 0321437292
- 9780321437297
- Luke Hohmann
- 28 August 2006
- Addison Wesley
- Paperback (Book)
- 192
- 1
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