Innovation Management and New Product Development Book + PRICE WATCH * Amazon pricing is not included in price watch

Innovation Management and New Product Development Book

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.Read More

from£56.68 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0273686437
  • 9780273686439
  • Dr Paul Trott
  • 13 December 2004
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 536
  • 3
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.