Inside Information: Making Sense of Marketing Data Book + PRICE WATCH * Amazon pricing is not included in price watch

Inside Information: Making Sense of Marketing Data Book

This text seeks to allow marketers to draw on market research theory to create practical information for making informed market decisions. It provides ways to navigate the information maze, using existing knowledge to restructure material and make it more manageable.Read More

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  • Blackwell

    Foreword by Andrew McIntosh Preface Acknowledgements 1 Mastering Twenty-First-Century Information 12 Acquiring Effective Information Habits 113 A Primer in Qualitative Evidence 514 Understanding Survey Data 855 Designing Actionable Research...

  • Pickabook

    David Smith, Jonathan Fletcher

  • 0471495433
  • 9780471495437
  • D. V. L. Smith, J. H. Fletcher
  • 16 January 2001
  • John Wiley & Sons
  • Hardcover (Book)
  • 250
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