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Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market And Get the Economy Moving Book
Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.Read More
from£15.20 | RRP: * Excludes Voucher Code Discount Also available Used from £5.59
- 9814327980
- 9789814327985
- Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
- 3 January 2011
- World Scientific Publishing Co Pte Ltd
- Hardcover (Book)
- 248
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