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Inside the BBC and CNN: Managing Media Organisations Book
Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organisations, Lucy Kung-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy.Read More
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- 0415213223
- 9780415213226
- Lucy Küng-Shankleman
- 10 August 2000
- Routledge
- Paperback (Book)
- 256
- 1
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