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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge Book
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.Read More
from£13.48 | RRP: * Excludes Voucher Code Discount Also available Used from £5.66
- 0887308244
- 9780887308246
- Geoffrey A. Moore
- 20 October 1997
- HarperCollins
- Paperback (Book)
- 272
- HarperPerennial ed
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