Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Book + PRICE WATCH * Amazon pricing is not included in price watch

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Book

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.Read More

from£N/A | RRP: £11.75
* Excludes Voucher Code Discount Also available Used from £N/A
  • Foyles

    In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

  • BookDepository

    Inside the Tornado : Paperback : HarperCollins Publishers Inc : 9780060745813 : 0060745819 : 20 Mar 2011 : Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

  • 0060745819
  • 9780060745813
  • Geoffrey A. Moore
  • 1 December 2004
  • Harper Paperbacks
  • Paperback (Book)
  • 272
  • Reissue
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.