Intangible Assets: Values, Measures, and Risks (Oxford Management Readers) Book + PRICE WATCH * Amazon pricing is not included in price watch

Intangible Assets: Values, Measures, and Risks (Oxford Management Readers) Book

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commoditites, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.Read More

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  • 0199256942
  • 9780199256945
  • 20 February 2003
  • OUP Oxford
  • Paperback (Book)
  • 560
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