Integrated Advertising, Promotion and Marketing Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Integrated Advertising, Promotion and Marketing Communications Book

Provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. Read More

from£N/A | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0130175781
  • 9780130175786
  • Kenneth E. Clow, Donald E. Baack
  • 14 August 2001
  • Prentice Hall
  • Hardcover (Book)
  • 638
  • 1
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