Integrated Advertising, Promotion and Marketing Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Integrated Advertising, Promotion and Marketing Communications Book

This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives. Read More

from£N/A | RRP: £54.99
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  • 0131866222
  • 9780131866225
  • Kenneth E. Clow, Donald E. Baack
  • 22 March 2006
  • Prentice Hall
  • Paperback (Book)
  • 544
  • 3
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