Integrated Marketing Communications: A Systems Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Integrated Marketing Communications: A Systems Approach Book

Using a systems approach, this text explores the vital link between the marketing communications mix and strategic marketing. How-to in focus, it leads students step-by-step through the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals. *Introduces the concept of integrated marketing communications (IMC), systems concepts used to build the systems model of IMC, and a specific systems model of IMC *Explores, in depth, the core of the systems model: strategy and tactics; viewing them as a process hierarchy or decision treeRead More

from£40.16 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £6.05
  • 0132056186
  • 9780132056182
  • M. Joseph Sirgy
  • 29 October 1997
  • Prentice Hall
  • Hardcover (Book)
  • 312
  • 1
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