Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment Book + PRICE WATCH * Amazon pricing is not included in price watch

Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment Book

Intellectual Property Asset Management "In the new knowledge-intensive economies Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual P...Read More
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