Interactive Marketing (Routledge Interpretive Marketing Research) Book + PRICE WATCH * Amazon pricing is not included in price watch

Interactive Marketing (Routledge Interpretive Marketing Research) Book

Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising public relations and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic endless negotiation between distinction-making systems.Read More

from£N/A | RRP: £75.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415801710
  • 9780415801713
  • Christopher J. Miles
  • 18 March 2010
  • Routledge
  • Hardcover (Book)
  • 256
  • 1
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